With nearly a decade of experience in social media and digital growth, Ubayy has worked across a wide range of brands and creators, helping them build genuine communities and strengthen their online presence. His hands-on work has supported clients in developing clearer identities, stronger messaging and the confidence to scale their digital footprint with purpose.

Collaborations with companies such as Facebook, Lanistar, TurboLearn AI, Modomise, BYD, Nationwide and Afrikana have shaped his understanding of how modern brands communicate and how creators and businesses can work together more effectively. These experiences taught him the value of clarity, consistency and creativity in a rapidly changing digital landscape.

Ubayy is known for blending strategic thinking with empathy. He has built his career on understanding people first, then creating content and systems that reflect that understanding. His approach focuses on offering creators practical guidance while helping brands navigate culture, partnerships and communication with confidence.

BluStu represents the evolution of that mindset. It is thoughtful, approachable and built on real experience. Ubayy brings a calm, structured and people-focused approach to every project, ensuring that each client feels supported and understood from the very beginning.